GetUp / Logo Design & Brand Identity

 

This project was developed for a Milan based communicatons agency. The name is the result of a fusion of two existing agencies from which half of the name of one, and half of the other, were taken to form "GetUp". As a visual / symbolic representation of the name I chose the paper airplane. Not only it represents the getting "up" as in pointing at a higher level, but also the handmade value of the agency.